{
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  "displayName": "Jonathan Greensted",
  "headline": "Founder & CEO, Rentiful | Trusted AI Agent for Renters | Raising £1m Pre-Seed | Former CTO at Get Living, Quintain & Travelodge",
  "about": "Founder & CEO of Rentiful, the trusted AI agent for renters.Rentiful helps people find, secure and enjoy the perfect rental home, while helping rental providers reach the next generation of renters through AI-powered discovery.We’re also building AI Agent Connect, a platform that transforms property data into structured, trustworthy, AI-ready information, helping rental providers prepare for a world where renters increasingly ask AI instead of searching listings.Previously CTO at Get Living, Quintain and Travelodge, where I led digital transformation, customer experience, leasing and operational platforms across large-scale consumer and residential businesses.My career has spanned founder-led startups, private equity-backed businesses, FTSE-listed organisations and large corporates, with a consistent focus on turning technology into commercial advantage.Current roles:• Founder & CEO, Rentiful• Chairman, Trade Classics• Strategic Advisor, Lamington Group• Advisor, WebinyI’m particularly interested in AI, residential real estate, digital marketplaces and the infrastructure needed for AI-native commerce.Based in Kent. Frequently in Dubai.",
  "identifiers": [
    "https://x.com/jonathang"
  ],
  "statements": [
    {
      "id": "stmt_role_rentiful_founder",
      "type": "role",
      "text": "I am Founder at Rentiful (since 2023-07).",
      "structured": {
        "organisation": "Rentiful",
        "title": "Founder",
        "startDate": "2023-07"
      }
    },
    {
      "id": "stmt_role_lamington-group-b-corp_ned-cto",
      "type": "role",
      "text": "I am NED CTO at Lamington Group | B Corp™ (since 2025-09).",
      "structured": {
        "organisation": "Lamington Group | B Corp™",
        "title": "NED CTO",
        "startDate": "2025-09"
      }
    },
    {
      "id": "stmt_role_webiny_strategic-advisor",
      "type": "role",
      "text": "I am Strategic Advisor at Webiny (since 2019-11).",
      "structured": {
        "organisation": "Webiny",
        "title": "Strategic Advisor",
        "startDate": "2019-11"
      }
    },
    {
      "id": "stmt_role_trade-classics_chair",
      "type": "role",
      "text": "I am Chair at Trade Classics (since 2017-10).",
      "structured": {
        "organisation": "Trade Classics",
        "title": "Chair",
        "startDate": "2017-10"
      }
    },
    {
      "id": "stmt_role_verafind_chair",
      "type": "role",
      "text": "I was Chair at Verafind (2025-02 to 2025-07).",
      "structured": {
        "organisation": "Verafind",
        "title": "Chair",
        "startDate": "2025-02",
        "endDate": "2025-07"
      }
    },
    {
      "id": "stmt_role_the-ringley-group_ned-and-strategic-advisor",
      "type": "role",
      "text": "I was NED and Strategic Advisor at The Ringley Group (2023-11 to 2025-07).",
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        "organisation": "The Ringley Group",
        "title": "NED and Strategic Advisor",
        "startDate": "2023-11",
        "endDate": "2025-07"
      }
    },
    {
      "id": "stmt_role_get-living_chief-technology-officer-interim",
      "type": "role",
      "text": "I was Chief Technology Officer (interim) at Get Living (2022-03 to 2023-07).",
      "structured": {
        "organisation": "Get Living",
        "title": "Chief Technology Officer (interim)",
        "startDate": "2022-03",
        "endDate": "2023-07"
      }
    },
    {
      "id": "stmt_role_legal-general_strategy-and-technology-advisor",
      "type": "role",
      "text": "I was Strategy and Technology Advisor at Legal & General (2021-01 to 2023-03).",
      "structured": {
        "organisation": "Legal & General",
        "title": "Strategy and Technology Advisor",
        "startDate": "2021-01",
        "endDate": "2023-03"
      }
    },
    {
      "id": "stmt_role_quintain-limited_chief-technology-officer-interim",
      "type": "role",
      "text": "I was Chief Technology Officer (interim) at Quintain Limited (2019-11 to 2020-12).",
      "structured": {
        "organisation": "Quintain Limited",
        "title": "Chief Technology Officer (interim)",
        "startDate": "2019-11",
        "endDate": "2020-12"
      }
    },
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      "id": "stmt_role_the-rank-group-plc_group-chief-information-officer",
      "type": "role",
      "text": "I was Group Chief Information Officer at The Rank Group plc (2018-08 to 2019-10).",
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        "organisation": "The Rank Group plc",
        "title": "Group Chief Information Officer",
        "startDate": "2018-08",
        "endDate": "2019-10"
      }
    },
    {
      "id": "stmt_role_travelodge-hotels-limited_chief-technology-officer",
      "type": "role",
      "text": "I was Chief Technology Officer at Travelodge Hotels Limited (2015-07 to 2018-02).",
      "structured": {
        "organisation": "Travelodge Hotels Limited",
        "title": "Chief Technology Officer",
        "startDate": "2015-07",
        "endDate": "2018-02"
      }
    },
    {
      "id": "stmt_role_creative-youth-charity_trustee",
      "type": "role",
      "text": "I was Trustee at Creative Youth Charity (2015-11 to 2017-11).",
      "structured": {
        "organisation": "Creative Youth Charity",
        "title": "Trustee",
        "startDate": "2015-11",
        "endDate": "2017-11"
      }
    },
    {
      "id": "stmt_role_flybe_it-director-interim",
      "type": "role",
      "text": "I was IT Director (interim) at Flybe (2014-11 to 2015-06).",
      "structured": {
        "organisation": "Flybe",
        "title": "IT Director (interim)",
        "startDate": "2014-11",
        "endDate": "2015-06"
      }
    },
    {
      "id": "stmt_role_avis-budget-group_digital-it-director-interim",
      "type": "role",
      "text": "I was Digital IT Director (interim) at Avis Budget Group (2014-01 to 2014-07).",
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        "organisation": "Avis Budget Group",
        "title": "Digital IT Director (interim)",
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      "text": "I was Business Development Director at Zolv (2010-03 to 2012-08).",
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      "type": "role",
      "text": "I was Founder at SportsDo (2004-01 to 2009-12).",
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      }
    },
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      "id": "stmt_role_bluehoo_founder",
      "type": "role",
      "text": "I was Founder at Bluehoo (2007-08 to 2009-11).",
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        "organisation": "Bluehoo",
        "title": "Founder",
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        "endDate": "2009-11"
      }
    },
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      "id": "stmt_role_sentient_founder-and-ceo",
      "type": "role",
      "text": "I was Founder and CEO at Sentient (1993-08 to 2009-11).",
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        "organisation": "Sentient",
        "title": "Founder and CEO",
        "startDate": "1993-08",
        "endDate": "2009-11"
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    },
    {
      "id": "stmt_role_virgin-holidays-hip-hotels_it-director-interim",
      "type": "role",
      "text": "I was IT Director (interim) at Virgin Holidays + Hip Hotels (2007-01 to 2008-01).",
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        "organisation": "Virgin Holidays + Hip Hotels",
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        "startDate": "2007-01",
        "endDate": "2008-01"
      }
    },
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      "id": "stmt_edu_university-of-warwick",
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      "text": "I studied Computer Systems Engineering at University of Warwick (1989 to 1992).",
      "structured": {
        "institution": "University of Warwick",
        "startDate": "1989",
        "endDate": "1992",
        "degree": "Computer Systems Engineering"
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    },
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      "id": "stmt_edu_kingston-college",
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      "text": "I studied BTEC National - Computer Science at Kingston College (1986 to 1989).",
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        "institution": "Kingston College",
        "startDate": "1986",
        "endDate": "1989",
        "degree": "BTEC National - Computer Science"
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    },
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    },
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        "name": "Change Management"
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    },
    {
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    },
    {
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      "text": "I have experience in CRM.",
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    },
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